For Monday night’s Browns-Steelers All-About-Ben game on ESPN and other Disney platforms, the total viewership was 13.256 million.
The Monday night Manningcast audience accounted for only 11.1 percent of the total ESPN audience. Are more total people tuning in to watch football on Monday nights because of the Manningcast, or are the Brothers Manning simply siphoning from the main broadcast, with no net gain?
The media love the Manningcast.
There’s one more data point before the 2021 season ends for the Manningcast and Monday Night Football.